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By Jennifer Bell
Over the last twelve months, the real estate industry has been impacted immensely by the COVID-19 virus. Not only has the actual process of buying and selling a home become more challenging, social distancing and quarantining have made it nearly impossible to do any kind of in-person business; something that is crucial in the real estate industry. Because of the challenges that the real estate industry has been experiencing, real estate marketing has had to undergo some significant changes.
Real estate agents have had to change their marketing strategies in order to survive during the COVID-19 pandemic. Over the past year, real estate marketing has completely changed, and the changes are likely here to stay given the current state of the world. But what are those marketing strategies? What real estate marketing strategies are here to last? This post will detail 3 real estate marketing strategies that helped the real estate industry stay afloat and what real estate marketing trends to watch for in the new year.
Real Estate Trends to Watch for This Year
Whether you are a real estate agent in the Midwest, a real estate appraiser in Maryland, or a real estate broker in New York City, it’s important you are aware of which real estate marketing trends to watch for. With that being said, here are the top three real estate trends to watch for.
Digital Marketing
Digital marketing is essential for almost any kind of business or industry in 2021 as so much of people’s lives are spent on social media, on their phones, and surfing the internet; the real estate industry is no exception. Digital marketing has become increasingly important for the real estate industry in recent years, but especially in recent months due to the global pandemic. There are various kinds of digital marketing, and when done right, these various kinds of marketing can be extremely beneficial. The most popular kinds of marketing include social media, email, and content marketing. Below are brief descriptions of each.
Social Media Marketing
Almost every person has some sort of social media account, whether that be on Facebook, Instagram, Twitter, etc; therefore it makes sense that marketing on social media will bring in more clients and leads. In terms of social media marketing for real estate, real estate agents have been investing in posting on social media to promote their company as well as specific properties they are trying to sell. Not only does social media allow real estate agencies to reach a larger number of potential buyers, but it also allows for contactless communication, something that has become essential in recent months.
Likewise, real estate agencies have been also investing in social media ads rather than just relying on posts. Social media ads are advertisements that are paid for that promote the agency to social media users. In other words, instead of a person having to follow the agency to see a post, they will get an advertisement simply by having a social media account.
Email Marketing
Email marketing is another type of contactless marketing that the real estate industry has been relying on in recent years, and even more so no. Email marketing sends planned and scheduled emails to those subscribing to the agency’s emails. One of the main benefits of email marketing is that it is directly targeting the right audience. Why? Because people who are not interested would not have signed up to receive emails.
Email marketing is a great way to not only get new clients, but it’s also a great way to hold on to old clients and keep them in the loop of properties for sale in the area.
Content Marketing
Content marketing is key in the current real estate market. Content marketing is a kind of digital marketing that focuses on creating and publishing content that is for a specific audience; in this case, those looking to buy real estate. Real estate agencies have been dedicating their time and money to creating valuable online content that will attract clients and answer their questions. Some ways real estate agents practice content marketing include:
- Writing blog posts on the company’s website
- Hosting webinars
- YouTube videos
- Link sharing
Content marketing helps real estate agents really establish themselves as well as promote specific properties they are selling.
Stay On Top of Real Estate Marketing Trends
Whether you sell real estate yourself, or you are looking to invest in real estate in 2021, be sure to pay attention to evolving real estate marketing strategies. If you are an agent, keep these trends in mind and incorporate them into your own workday, or if you are looking to invest in real estate, use this post as a guide to finding quality properties and knowledgeable real estate agencies.
About the Author
Jennifer Bell is a freelance writer, blogger, dog-enthusiast, and avid beachgoer operating out of Southern New Jersey
