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Can you win at the game of commercial real estate? The game of commercial real estate can be won in many ways. It’s more of an essay test than true or false. There’s definitely more than one correct answer. A large percentage of the world’s billionaires earned their wealth through real estate investment. While nothing is a sure thing, real estate offers many opportunities for the savvy investor. Whether you want to build wealth or simply maintain it, there are several strategies that you can implement to get where you want to be. Where should you begin? You don’t want to put your hard earned money into a dead market. You want to protect what you’ve worked so hard for. Let’s look at a few of the more popular methods for investing in commercial real estate
Speculation
One of the more classic approaches to commercial real estate investment is land speculation using a buy and hold strategy. In this maneuver, you buy property that is valued at a fair price. It may be a few miles away from town or outside of a development area. You then simply hold the land for a number of years. While you do this, the city comes to you. Developments are going up all around you. Yours is the last piece of raw land around and every developer in the state wants a piece of it. You, the genius entrepreneur, then sell the land for millions more than you pay for it. It couldn’t get much better than this. While this is obviously the ideal scenario, it can work like this. As you know, land is the only commodity that they don’t produce any more of. Therefore the price of your land will eventually go up.
While there is a great deal of money to be made in this sort of venture, it can take a long time to mature. This is great for someone who has a big chunk of money that they want to sit on for a few years. There is no set time limit as to how long it will take you to win. You basically have to go with your gut on this one. Should you sell it five years from now for twice what you paid for it? What if in year six, Wal-Mart wants to move in and pay you 10 times what you paid? There is really no way to know. You have to get out when you feel the time is right. Look for the signs around you. If the trends of development in your area are coming towards you, wait for a while. If you’ve had the land for ten years and the city that you just knew would be the next boomtown turned into a ghost town, you might want to get out. This strategy can produce a great return if you predict well. It’s a pretty passive source. You don’t really have to do anything except buy the land and wait. However, you are relying on growth that you have no control over.
Rehab
Another great way to invest in commercial property is through the rehab market. This is where you buy a run-down property that needs a lot of work done. You fix it up with a little elbow grease. Then after it’s up to par, you put it back on the market and make a tidy profit. This is a growing segment in the real estate industry. There is a definite need for this as property is always getting old. The most important thing to remember in this type of venture is you make your money when you buy the property, not when you sell it.
You must find properties that are undervalued. If you overpay, no matter what you do to the property, you’ll still come out behind. You need to find properties that need a lot of work. This has the highest potential for a great return. Don’t get involved with a property that just needs a new coat of paint and the yard mowed. This will not make you any money. In fact, you’ll most likely lose money. Stick with the properties that need the most TLC and you’ll come out on top.
Flipping
Another popular strategy is that of quick turning a property. This involves finding distressed properties. You search for a great deal that is extremely undervalued. This could be a property that is facing foreclosure or a bankruptcy. Someone may take a significant cut in the price in order to get out fast. This can benefit you, the investor, greatly. You then take the distressed property and put it back on the market quickly. Since you don’t have to sell quickly, the property will get fair market value and you can make thousands of dollars in profit. As with rehabbing property, the key is finding cheap properties that you know are worth more. This is where all of the money comes from in this type of transaction. If you know the market, you can do very well with this type of deal.
Cash Flowing Properties
For investors that already have a good sum of money saved up or strong pool of investors, there is another form of investment that is very appealing. Professionals who want another steady income can invest in expensive real estate that is already a great performing asset. This could be a luxury apartment complex or condos, office building or any number of properties. The investor then takes over the cash flow that is generated by the subject property. They will most likely leave the existing property management in place and just take the steady cash flow. This is a great form of investment for those that are looking for a passive source of income from their investment. People who would benefit from this are usually very busy and already successful in some other walk of life. They understand that the only way to create wealth is through multiple sources of income. Diversification is the key.
Whichever method of commercial real estate investment you decide on, make sure it’s the right one for you. Consider all the factors carefully before making your decision. Just remember that you too can succeed in real estate investment.
Bill Manassero is the founder/top dog at “The Old Dawg’s REI Network,” a blog, newsletter, and podcast for seniors and retirees, that teaches the art of real estate investing. His personal real estate investing goal, which will be chronicled at olddawgsreinetwork.com, is to own/control 1,000 units/doors in the next 6 years. Prior to that, Bill and his family lived in Haiti for 11 years as missionaries serving orphaned, abandoned and at-risk children.
